September 2019 Book: Made to Stick by Chip Heath & Dan Heath
This is a great book about how to make your ideas stick. I am about half way through the book and I highly recommend it. Why should you read this book?
Read the following story: I have a good friend named Mike. Mike and his wife are a great couple who spend a lot of their spare time volunteering in the community and helping others. His wife's name is Annie. Mike used to eat unhealthy food but since they got married, Annie has made sure that everything in the house is healthy. Because of this, they eat a lot of fruits particularly Apple. Annie loves Apples so much that she has strategically placed knifes in various places to make sure she is able to peel those Apples. One of those places where she has kept a knife is in the glove box of their car. When they are heading out in a hurry, Annie grabs a couple apples and uses the knife in the car to peel them. Mike has gotten used to the apples so he has no problem with it. However, he is very concerned with how Annie handles the knife. For example, when she is not using the knife, she places it on top of the dashboard just below the windshield inside a car that racing at 100 km/h with kids seating in the back. Mike has asked Annie to stop doing this many times but she always forgets. One day, Mike ask Annie to imagine what would happen if suddenly, the car crashed and the knife happened to be in between her and the dashboard. Annie immediately imagine herself being in an accident where the tip of the knife was pointed towards her chest and where her body was moving almost in slow motion towards the sharp and pointy tip of the knife. In her imagination, she could do nothing to stop her body from moving due to the shock from the car accident. When she got to point in her imagination when the knife touched and started to pierce her chest, she shoot her head almost like trying to stop the imagination. She immediately reached out, grabbed the knife and put it away. After this story, Annie stopped using the knife in the car. She still likes her fruits though. She just peels them in advance.
Chances are most of you who have read this story also imagined the same thing she did and will probably remember that in the future if you or someone around you uses a knife in the car.
What made the idea stick with Annie or for you? Why did the idea stick that time? How could you use the same principles to make your ideas stick with your angel investors, employees, employers, bosses, family, friend, ...?
Read this book and while you are it, you could also watch this keynote talk by the author.
Assignment for week 1:
- Create an account so you can post to this forum
- Read the introduction and chapter 1
- Plan to attend the book group discussion on Saturday next week. The time will be posted here.
For planning purpose can we have the estimated time for the discussion on saturday? calendars are filing up quickly.
You are absolutely right. It should take no more than 30 minutes but accounting for connection issues for some, I would say plan for 40 to 45 min.
Everyone, here are the call details:
Date: Saturday 9/7/2019
Time: 8AM (Central Standard Time US) - 2PM Central Africa Time
How to join: https://join.freeconferencecall.com/lemoserges
Already registered for the Saturday discussion. I also downloaded the android mobile app. So Let's discuss on Saturday.
We're starting today's discussion now. join us: https://join.freeconferencecall.com/lemoserges
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Today we concluded with September's book: "Made to Stick". It was a great book and we learned a lot. The summary attached here shows some highlights but nothing can replace reading the book. We highlight recommend this book to everyone.